While researching the history of Tyco Toys, I came across the following short excerpt
that discussed Tyco's unconventional strategy of launching the Dino-
The survival rate for most new toys is pretty dismal. But Tyco Toys Inc. has devised
a marketing strategy for one of its new toy lines that sounds practically suicidal.
Even though Christmas gifts account for roughly 60% of all toy sales, the company
is ignoring the holiday altogether this year. Not until Dec. 26 will it begin a
$10 million advertising and promotional push for its Dino-
The following is a chronological history of Tyco Toys, courtesy of Answers.com: